Stan Cho, Royal LePage
“When you’re in franchising and you get into politics, the common thread is that you are a leader.”
Giving back and franchising: It’s a concept Stan Cho is no stranger to.
Even with 15 years as owner and general manager of Royal LePage New Concept under his belt, Cho never underestimates his position and the boundless opportunities it affords him to make a real difference: “There are so many wonderful organizations we’ve been a part of because of our employees and the direction of their involvement,” says Cho. “When you spend a little time listening to those people, there are great things to get behind.”
It’s a service-oriented mindset that blossomed long before Cho found success as a small business owner. Growing up, as a second generation Korean-Canadian, he witnessed how the presence of community involvement, or a lack thereof, had the power to impact or impede progress.
“I watched my immigrant parents working their tails off, but the lesson I learned was that with hard work, opportunities will appear. For the last 15 years, I’ve worked my tail off but many of those same opportunities are disappearing.”
Today, Cho uses his position as a Royal LePage franchisee and Ontario PC Party candidate (for the Willowdale riding), to restore many of those missing opportunities to the community. A case in point would be the Harvest Moon Festival. For the past 14 years, he’s sponsored this monumental event, deepening his local ties to the community in the process. Since then, he’s extended his reach to other charitable initiatives including SickKids Hospital, Bids for Benefits Association, and the Korean Cultural Centre.
The power of franchising to shape a community doesn’t stop with those kinds of community commitments. As opposed to a start-up venture, inherent with risk, Cho believes franchising can be an asset to new Canadians as well.
“Because more immigrants come here looking to start their own small business, without knowing the culture, and the language, it is monumentally helpful to have someone guide you along the right path. It can be the difference between you going the extra mile, surviving when times are tough, and ultimately being more profitable.”
Franchising is a service that opens doors for everyone.
With a 160 agent brokerage and three GTA offices specializing in Toronto’s condo market, Cho will tell you that “much of our success is a result of our community.”
As Cho has proven, franchising can start the ripple effect of positive change. When owners give back to employees, they give back to their families, who give back to their communities, who then support the franchise system.
Community giving plays an important role in Cho’s career as a franchisee and as a politician. “When you’re in franchising and you get into politics, the common thread is that you are a leader,” he says. “It’s about putting others before yourself and trying to be a voice for the community. I believe that in both situations, that’s the point of it all.”